Shape the narrative.
Change the outcome.
Don’t let your idea, project or vision disappear
simply because of the way it is communicated.
Our mission is to ensure that does not happen.
Today’s world is story-driven.
The need for change in our organizations and society is undeniable. The future is wide open,
yet before moving forward we must first stop and think.
The human capacity to transform and thrive in complex scenarios hinges on our ability
to craft clear narrative and act on it. The surest way to get to new outcomes —of any kind—
is to shape the story that drives them.
To do this, it is necessary to activate new skills for ourselves, our organizations, and
communities.Our reason for being.
We are a Barcelona-based company made up of a multicultural
team that helps people become skilled in the creation
and strategic use of narrative and story.What makes StoryMind Inc.’s offer unique is an exclusive method
and toolbox that fuels our collaborative projects together with
personalized, high-impact facilitation.At StoryMind Inc. we believe in and understand the power of narrative and story to:
shape
meaning
awaken
minds
ignite
change
We help people transform the way they transmit ideas and move their audiences to new thinking and action.
People’s brains look
for meaning.
So let’s give it to them.Recent studies in neuroscience have identified an activity in
the left hemisphere of our brains dedicated to putting the stimuli
that we are constantly bombarded with into a structure — into quickly
assembled stories. This serves to give a sense of order and
meaning to the world around us. Science has named this brain function
“the interpreter”.
We call this activity the "storymind". And we can help you tap into its power.The true revolution in communication starts with
recognizing and harnessing the storymind
to purposefully drive change.The ways narrative and
story-creation can
serve your organization.● To give life to a product, service or organizational change
● To engage and activate people during a transformation or strategic plan
● To clarify the key concepts and essence of a project
● To renew and align a team’s vision and purpose
● To move people to concrete actions
● To persuade, sell or pitch with creativity and precision
● To evoke an emotional relationship with an audience● To replace an old mindset with a new one
● To eliminate resistance to an idea or activity
● To anchor a sense of inclusion inside the organization
● To onboard new talent
A narrative becomes meaningful when it resonates
with the life and mind of an audience.
This is the key.We can get you there.
8 labs.
8 narrative solutions.
You bring your knowledge, experience and goals.
We provide the tools, method and expert facilitation.
And,
1.
In every lab, participants produce unique narrative content that can be put to use immediately.
2.
Each lab is personalized and guided by facilitators certified in our method. Our toolbox, also known as The Storyboard Method®, is used daily in organizations around the world.
3.
The format can be virtual or hybrid — in English, Spanish, Catalan or French.
Clients that are now
story-creators.
IDIRECTOR BUSINESS UNIT, HEWLETT PACKARD ENTERPRISE, PARIS
“This work and these tools helped us to find the real story within our project and turn it into a strong link for the organization.”
COMMUNICATION ENTREPRENEUR, FILM INDUSTRY, HOLLYWOOD
“I confirm the power of these labs to unlock options and ideas that you could not find otherwise. If you want to discover a vein of gold in the form of hidden messages or processes or new language, this is your dynamite.”
CEO - FOUNDER, INCLUSIVE INNOVATION, NEW YORK
“We have a huge, exciting ambition, but until we worked with StoryMind Inc, our way of conveying it to people was muddy, wordy, and heavy with jargon. Their lab helped us to figure out who we’re really talking to, and to focus our message to express what we do in a way that is clear, fresh and bold."
FOUNDER - EXECUTIVE MENTOR, BUTTERFLY SOLUTIONS, PARIS
"In a digital world where we are saturated with information, this is a practical, smart, fun and crucial method for selecting and conveying the right information to the right audience and, above all, for capturing attention and making others remember what you say.
You take ownership of your message."CEO, LOCALRET, BARCELONA
“Our organization has begun a new phase of growth to bring more value to municipalities and local government. The Strategic Narrative Lab helped me and my team put order to our ideas and extract the essence of our mission; and with that we created an impacting story for several key audiences. Our consortium is now stronger and more aligned.”
PLANNING EDITOR, CHINA MACHINE PRESS, BEIJING
"As a professional of a large Chinese publishing company, I fell in love with this method at first sight. I would like for other Chinese professionals who want to create good stories and influence others through their communication to be able to use these creative tools.
I apply them to my own presentations and they help me organize the theme, content and creative process as if it were a movie. I have created some spectacular discourses, which make me feel very confident and deeply satisfied."Your story strategy.
What is it?
Maybe you have never asked yourself that question. Or maybe you know exactly what you need.
If you would like to talk about your particular situation and goals, take a moment to write us.
Don't let the wrong story, or absence of a story, prevent you from reaching important objectives.
We can easily set up a phone call or virtual coffee.And, if you wish to receive information sheets on the 8 labs,
send us a note and you’ll have them in your inbox right away.
It will be my pleasure.
Jenifer L. Johnson
Founder StoryMind Inc.
jenifer@storymind-inc.comName *Email *Message *
Office | Studio
Balmes 211, Pral 2º, Barcelona
Contact
projects@
+34 677 199 295
Our method | toolkit
Learn more: www.thestoryboardmethod.com
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